From left, they are Chum Churum Saero, Good Day Soju, Jinro Soju and Daesun. Though some criticize that it is soju companies’ sly marketing methods to sell more bottles, milder soju is popular among locals.įour different brands of zero-sugar soju are currently on the market. The numbers continued to decrease and nowadays, soju has around 16 percent ABV, slightly differing depending on the brand. It dropped to 30 percent in 1965 and 25 percent in 1973. In 1924, Jinro, the first liquor company in Korea, launched soju with an ABV of 35 percent. “One gram of 100-percent pure alcohol amounts to seven calories, so naturally, drinks with higher amounts of alcohol have higher calories.” Commercial soju has actually been growing milder in terms of alcohol content over the past several decades. To compare, Coca-Cola has 35 grams of sugar per 330-milliliter can and tonic water has 25 grams of sugar per 250-milliliter bottle. “0.18 grams of sugar is a very little amount that doesn’t have a significant impact on lowering the calories of soju, but what does make a difference is decreased alcohol content,” said Cheong. The four sugar-free soju brands on the market have all lowered their alcohol by volume (ABV) content, 16.5 percent to 16 percent for Saero and Jinro Soju and 16.9 percent to 16.5 percent for Daesun and Good Day Soju. Sugar-free sojus have around three to four natural sugar additives listed on their nutritional content.Īnd the decrease in calories in sugar-free soju isn’t entirely due to the zeroed sugar content, but also the lowered alcohol volume which often goes less noticed because of the zero-sugar buzz. That number has been driven down to zero in the newer versions of soju which replace fructose with other more high-potency sweeteners like erythritol and stevia. It is comprised of fructose and other natural sugar substitutes to balance out the acridness and craft a flavor that tastes good to the palate. Also, even though it was sugar-free, the slight sweetness was still there!” On average, a bottle of soju has 0.18 grams of sugar, according to Korea Consumer Agency. Actually, I thought it tasted better because that particular taste and smell of alcohol were milder and it felt smoother down the throat. And when I tried it, it wasn’t less tasty than the original soju. “So when I heard that there was soju that was sugar-free, I was definitely glad to have that option. New sugar-free soju are appealing to many locals looking to indulge in what these liquor companies are heralding as a “healthy pleasure.” Products are advertised as aiding with weight loss and having a “lighter” and “cleaner” taste.Īdvertisement for Good Day Soju hints weight loss “I enjoy drinking soju but had been conscious about calorie intake because I knew it was high,” said student Hur Young-eun, 26. Starting January this year, companies seeing more than 12 billion won ($6.7 million) in profits are required to post such nutritional information, but major soju brands are diverting consumers’ attention from the tiny black numbers on the backs of bottles with flashy zero-sugar labels. Soju is rich in calories, on average 408 calories per 360-milliliter (12-ounce) bottle, which is more than three times higher than a can of beer, according to Korea Consumer Agency’s 2019 report. The hype of zero-sugar soju began as the Ministry of Food and Drug Safety and Fair Trade Commission pushed to get liquor companies to post nutritional content, including calories, on their bottles, citing people’s right to knowledge as it is a substance that is often blamed for accidents and illnesses.
Ensure Plant-Based Protein.Advertisement for the new zero-sugar Jinro Soju The first sugar-free soju to launch was Good Day Soju from local liquor company Muhak, in 2019, followed by sugar-free soju from Daesun Distilling early last year. Meal replacement soups and shakes: do they have a place in public health practice to manage weight loss?. C., Phongsavan, P., Harper, C., & O'Hara, B.
A meal concept designed for older adults - Small, enriched meals including dessert. Höglund E, Ekman S, Stuhr-Olsson G, et al. University of Mississippi Medical Center. Consumption of sugars, sugary foods, and sugary beverages in relation to cancer risk: a systematic review of longitudinal studies. Makarem N, Bandera EV, Nicholson JM, Parekh N. A proposed nutrient density score that includes food groups and nutrients to better align with dietary guidance. Amino Acid Availability of a Dairy and Vegetable Protein Blend Compared to Single Casein, Whey, Soy, and Pea Proteins: A Double-Blind, Cross-Over Trial.
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